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What is a Fractional Marketing Director (or CMO)?
We’re often asked this question because it’s a relatively unknown term – Fractional Marketing Director (or CMO).
The meaning can vary depending on who is describing it. Overall, a Fractional Marketing Director is an external marketing contractor for an organization’s marketing leadership needs. Often, they work on a part-time or project basis. Similarly to an in-house Marketing Director, a Fractional Marketing Director (CMO) is responsible for leading the company’s marketing efforts, developing marketing strategies, managing budgets, and executing marketing campaigns.
The benefits of a Fractional Marketing Director (from Zero Eight’s perspective)
The primary difference is that they are an external contractor and bring along their team of professionals to work on marketing projects. This approach allows companies to gain access to a full team of marketing experts without having to pay for the overhead costs associated with hiring a full-time internal team. Other benefits include not having to pay benefits, PTO, etc.
Another advantage of hiring a fractional marketing director is that they bring a wealth of experience to the table. Simply put, marketing is about running experiments. The more experiments you run, the better your understanding. As a Fractional Marketing Director, we have worked with multiple organizations across various industries and have a deep understanding of marketing strategies, tactics, and technologies – as opposed to a typical internal director.
Who benefits from a Fractional Marketing Director?
The fractional marketing director approach is particularly useful for small to medium-sized businesses that do not have the resources to hire a full-time marketing director and team. By hiring a fractional marketing director, these companies can access marketing expertise and resources that would otherwise be out of reach.
What are the differences of a Fractional Marketing Director to a Marketing Agency?
Fractional Marketing Directors typically work more closely with clients and offer more flexibility in terms of level of service and cost. They often provide specific expertise in a particular area of marketing.
