How Zero Eight Helped CSS Achieve Marketing Success
Introducing CSS
Corporate Settlement Solutions (CSS) is a settlement services company providing mid-sized lending institutions valuation and title solutions.
CSS was founded in 1992 in Traverse City, MI, with a production office located in Cleveland, OH, and an administrative office located in Austin, TX.
The problem
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NO INBOUND MARKETING – EVER
CSS had never produced a single marketing lead. It was concluded by the client that it was a “sales led” organization.
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ANTIQUATED TECHNOLOGY
The previous website was created in the early 2010s using Concrete5, a complex CMS system that few developers have experience in.
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UNCLEAR MESSAGING
Their messaging didn’t convey what they did/who they did it best for. Visitors to the website were often confused.
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NO VALUE PROPOSITION
Client didn’t clearly identify their WHY and the benefits of using their products and services.
The goal
The strategy
We aren’t interested in a one-size-fits-all solution. We go a little further.
First, we understand not only the brand we’re working with, but also the people behind it. We interview the sales department, the customer support team and current customers.
We investigate how the brand has been trying to attract/retain new customers. We also look at what drives their client’s buying decision. After that, we develop, and implement, several different strategies to improve what’s working, and to let go of what’s holding them back.
Value Proposition – Identified
Our Solution WasData Driven
Brand Hit Refresh
